Loading series...
Founder Reality
13 weeks · 90 days
You're reading another headline about AI replacing jobs. You feel something in your chest. You close the tab. You go back to work.
13 Weeks — Free to Start
90 Days to See Clearly
See clearly. Let go. Take the first steps.
George Pu
Built SimpleDirect. Killed it when AI came. Built this instead.
100% free — every week
The Story Behind This
I spent four years building SimpleDirect — a SaaS product, courses, consulting. Paying customers. Growing revenue. The thing I was supposed to keep doing forever.
Then I sat down with an AI tool and watched it replicate 70% of what my product did. In an afternoon.
I killed the business in December 2025. Not because it was failing. Because I saw what was coming.
4 years
building
The demo
that changed everything
70%
replicable by AI
Killed it
December 2025
This program is what I wish I'd had during that transition.
How It Works
3 Phases. 13 Weeks. 90 Days.
Weeks 1-5
Phase 1: Awareness
See the world as it is, not as you wish it were.
- Your actual exposure
- What you're grieving
- Why you're stuck
- The money math
- Accepting reality
Weeks 6-9
Phase 2: Identity
Who are you when the job goes away?
- Life beyond the title
- Your unfair advantage stack
- The 5 layers AI can't eat
- Integration & recovery
Weeks 10-13
Phase 3: Movement
Small steps, not big leaps.
- One tiny experiment
- One real conversation
- One hard no
- Graduation
What You Get
Everything Included, Free
2-3 emails per week
George's perspective and your tasks
Daily micro-tasks
10-15 minutes, not hours
Graduation moment
Day 90 post that helps the next person
Who This Is For
- You have a job but feel the ground shifting
- You've been meaning to "do something" but haven't
- You want frameworks for thinking, not just information
- You're willing to look honestly at uncomfortable truths
Who This Isn't For
- You want a quick fix or magic answer
- You're looking for "how to use AI tools" training
- You need immediate help (recently laid off)
- You won't engage with the community
From Participants
What Participants Are Saying
“By Week 10, I had more clarity about what's mine — my skills, my relationships, my way of thinking — than I've had in a decade of working.”
— Week 10 participant
Phase 3 reflection
“My exposure number was 73%. I knew it would be high. Seeing it in writing was different.”
— Week 1 participant
After completing the task audit
“I've been in 'I'll deal with it later' mode for two years. This is the first time I've actually looked.”
— Week 1 participant
Day 3 reflection
Full Program
90 days total15 chapters
Phase 1: Awareness
- 1
Week 1: The Wake-Up
See your actual AI exposure. Audit your tasks, calculate your number, and sit with what you find.
8 min read
- 2
Week 2: The Grief
Name what you're actually losing — beyond the paycheck. Identity, status, community, purpose.
8 min read
- 3
Week 3: The Resistance
Why you can't move even though you know you should. The stories you tell yourself to stay put.
8 min read
- 4
Week 4: The Money Question
The real math of your situation. Runway, burn rate, and what 'enough' actually means.
8 min read
- 5
Week 5: The Acceptance
Phase 1 complete. Stop fighting what's true. Accept the landscape so you can start moving through it.
8 min read
Phase 2: Identity
- 6
Week 6: The Untethering
Start separating who you are from what you do. Life beyond the title.
8 min read
- 7
Week 7: The Inventory
Take stock of everything you actually have — skills, relationships, ways of thinking that are uniquely yours.
8 min read
- 8
Week 8: The Layers
The 5 layers AI can't eat. Find where you naturally live in the stack.
8 min read
- 9
Week 9: Integration (Recovery)
Phase 2 complete. Pause, integrate, and prepare for movement.
8 min read
Phase 3: Movement
- 10
Week 10: The Experiment
One tiny experiment. Not a business plan — just something you can start this week.
8 min read
- 11
Week 11: The Conversation
One real conversation with someone who sees the world differently. Not networking — connecting.
8 min read
- 12
Week 12: The Commitment
One hard no. One thing you're going to stop doing, stop pretending, or stop waiting for.
8 min read
- 13
Week 13: Graduation
Day 90. Write your graduation post. Help the next person who's where you were 90 days ago.
8 min read
- 14
Week 14: Day 90: Graduation
The graduation landing page. You made it. Now share what you learned.
5 min read
About George
I'm George Pu. I killed my own business model when I saw AI coming for it. This program is what I wish I'd had during that transition.
I'm not rich. I'm not done figuring this out. I'm 27, navigating this alongside you.
But I'm 12-24 months ahead of where I would've been because I looked early. That's what this gives you.
George Pu
Founder, SimpleDirect
“You can't navigate what you won't look at.”
— From Week 1
What Day 1 Looks Like
Your first week is simple.
Day 1
Find one article about AI and work. Notice how it makes you feel.
Day 3
Audit your work tasks. Mark which ones AI could do.
Day 5
Calculate your number. Post it in the forum.
Day 7
Sit with one question: If this job changes in 3 years, what would I do differently?
Start Reading
100% free. Every week, every chapter.