George Pu

I'm the founder of SimpleDirect, an independent Canadian AI lab based in Toronto. Our research ships under Vinci and focuses on open specialized models, verification systems and local AI that people and organizations can own.

SimpleDirect began in financial technology in 2019. We sunset that business in 2025 and became an AI lab in June 2026.

Founder Reality is the archive of what I learned while building, closing and rebuilding companies through that transition. I publish here when enough time has passed for an experience to become useful—not to narrate every intermediate thought.