224+ Essays

Essays

Deep thinking on building businesses designed to own forever. Not how-to content. Decision logs, frameworks, and pattern recognition.

George Pu

$10M+ built. Still own everything.

Not sure where to start?

AI Real Estate: From Apartment to Mansion

AI Real Estate: From Apartment to Mansion A $3,999 Mac Studio runs a 122 billion parameter AI model on your desk. Running the same model on AWS costs roughly $5 an hour. About $3,700 a month if you leave it on. The Mac pays for itself in five weeks. A $3,999 Mac Studio runs a 122B parameter AI model locally. Running that same model on AWS: $5/hour. ~$3,700/month if you leave it on. The Mac pays for itself in five weeks. I didn't think this was possible. Most people still don't. — George

Apr 16, 2026·6 min

Own Your Tech

Open Source AI Is Smaller Than You Think. I Did the Math.

The Week That Changed My Mind I spent last week inside open source AI. Reading repos. Testing bundles. Following the usual suspects - Open WebUI, Ollama, LM Studio, Jan, Goose. By Friday I was convinced every serious founder was self-hosting something. GitHub stars everywhere. New releases every week. The timeline on my feed was wall-to-wall "ditch ChatGPT, run it local, own your stack." Then I did the math. Here's what I actually found. Stars Lie. Forks Tell the Truth. GitHub stars are

Apr 15, 2026·5 min

Own Your Tech

Hardware Sovereignty Is the New Data Sovereignty

After I wrote about trying to buy a Mac Studio and failing, the replies kept circling the same question. "If I can't buy the hardware and I don't trust the cloud, what am I supposed to do?" That question led me somewhere I didn't expect. I Checked What GPUs You Can Actually Get in Canada Not the marketing pages. Not the pricing calculators either. The actual hardware you can spin up today in a Canadian data center. I went through every major cloud provider with Canadian infrastructure and

Apr 14, 2026·6 min

Own Your Tech

I Tried to Buy a Mac Studio This Week. Here's What Happened.

I've been running our AI stack on a rented L4 GPU on Google Cloud. $700 a month. Serves a Qwen 14B model. Fine for production. Not fine for what I want to do next. I want to self-host a 70B open-source model on my own hardware. Run it locally. Write about the whole process in public. Eventually help other founders do the same. The plan was simple. Mac Studio. M4 Max. 128GB unified memory. Quiet enough to sit on a desk. Fast enough to run Llama 3 70B or Qwen 72B. Cheap enough to expense, not

Apr 14, 2026·5 min

George's Takes

One Company Summoned Two Central Banks

I was at my desk Tuesday when the Bloomberg alert came through. Bessent and Powell — the Treasury Secretary and the Fed Chair — had called an emergency meeting with every major bank CEO in America. Not about interest rates. Not about the war. Not about a bank run. About a single AI model. Built by a single company. "Yeah, Sovereignty, Sure" I run a project called Sovereign Cloud. The whole thesis is that governments and businesses need to own their own AI infrastructure — their data, thei

Apr 10, 2026·4 min

Inside the Machine

How 0% APR Credit Cards Actually Work — From the Other Side of the Desk

A few years ago I was working with a homeowner in Tennessee who needed $35,000 for a renovation project. He had one requirement: 0% APR. Wouldn't consider anything else. We found him a card with a 21-month intro period at 0%. Best terms on the market. He applied, got approved — for $20,000. Not $35,000. Twenty. Now he's got a $15,000 gap and no plan for it. But that wasn't even the real problem. The real problem was that the card had to ship. Physical card. In the mail. To Tennessee. He need

Apr 9, 2026·6 min

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I'm Starting to Write About Money

I'm starting to write about money. Not affiliate-stuffed credit card listicles dressed up as advice. Not "the one weird trick your bank doesn't want you to know." I mean how the system actually works from the inside. What I do with my own money. The math nobody shows you because it's boring and doesn't sell a course. This is the personal finance layer of Own or Be Owned — understanding the machinery well enough that it works for you instead of on you. The background I've spent the last

Apr 9, 2026·2 min

Own Your Tech

We Swapped Our TTS Model. The Older, Free One Won.

When we launched Ghost Narrator, we used Fish Speech for voice cloning. It worked. The voice quality was past the threshold of "nobody notices." We were happy with it. Then we had a licensing problem. Fish Speech's license is restrictive for commercial use. We were publishing 200 narrated blog posts a month on a model we couldn't fully commercialize. That needed to change. So we tested alternatives. The obvious move was Mistral's new TTS model — newer, from a well-funded lab, getting attenti

Apr 8, 2026·3 min

When to Build vs Buy in AI (My Edition)

I've gotten this wrong before. Not in a small, low-stakes, "oops we picked the wrong software" kind of way. In a way that cost me a year of my life, hundreds of thousands of dollars, and nearly killed a business. So when I tell you the build vs buy question in AI is the most important decision a founder can make right now, I'm not being dramatic. I'm speaking from the scar tissue. The Year I Built What I Should Have Bought I was running a B2B fintech product. SaaS pricing. Paying customer

Apr 7, 2026·7 min

Own Your Tech

GPU Cloud Shopping in Canada: What's Actually Available

Availability and pricing in this post reflect what I found as of April 6, 2026. Cloud providers update their infrastructure regularly, and I hope some of this changes soon. If you find something different, I'd genuinely love to hear about it. I chose Canada. That might sound like a strange way to start a post about cloud computing, but it matters. I'm not Canadian by birth. I came here, built my life here, built my company here. This isn't a temporary arrangement for me. I'm committed to this

Apr 7, 2026·10 min

Own Your Tech

How I'm Building Multi-Cloud (Before Spending a Dollar)

This is a follow-up to my last post about cloud lock-in. That piece was about the philosophy — why we don't go deep on any single provider's managed services. This one is about what happens next. You've decided you don't want to be locked in. Great. Now what? I'll be honest — I expected this part to be straightforward. Pick a few providers, compare prices, split the workload. Done. It wasn't like that at all. Some Context I run a small company. Three people. We're building AI models that

Apr 7, 2026·7 min

Own Your Tech

AWS and Google Cloud Are Designed to Keep You. Here's What We Do Instead.

When my startup was brand new, both AWS and Google Cloud felt like gifts. Our incubator had relationships with both. The credits were generous. The onboarding was smooth. We didn't pay a dollar out of pocket for months. It felt like they were investing in us. They weren't. They were investing in our dependency. I didn't understand that then. I do now. What You're Actually Paying For I want you to try something. Strip away the logos and the marketing for a second. Say you have some compu

Apr 7, 2026·5 min

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