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FREE BOOK • 13 CHAPTERS

The Anti-Unicorn

Building in the Age of AI

A book about building companies, ownership and AI.

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By George Pu • Version 0.1.1

Published

How to build revenue before writing a single line of code
The book’s five-layer framework for thinking about AI and work
The original account of building without venture capital
A framework for 30-year ownership, not 3-year flips

What This Book Will Teach You

The Myth

You need to raise VC to build something meaningful

The Reality

Compare funding paths against the business you want to build

The Myth

Build first, monetize later

The Reality

How to compare what customers pay with the cost of delivering the work

The Myth

You need to be in San Francisco

The Reality

How location changes costs, obligations and opportunities

The Myth

Consulting isn't a 'real' startup

The Reality

How services revenue and product development interact

Table of Contents

13 chapters • Historical edition

Who This Is For

  • First-time founders tired of "just raise VC" advice
  • Service/consulting founders who want to transition into product
  • Solo builders who need cash flow now, not in 18 months
  • Anyone outside Silicon Valley who feels the game is rigged
  • Founders who want to own 100% of a profitable business
George Pu

George Pu

Author

George Pu is the founder of SimpleDirect, an independent Canadian AI lab. Founder Reality is his publication of candid essays and free resources on building companies, ownership and technological change.

Ready to Build Something Real?

Read the historical edition freely, and use the current decision guides alongside it.

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