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FREE BOOK • 350+ PAGES • 13 CHAPTERS
The Anti-Unicorn
Building in the Age of AI
The complete playbook for building a business that AI can't eat — and that you actually own.
How to build revenue before writing a single line of code
The 5 layers AI can’t displace — and how to position in them
How I built it without venture capital, told through the real numbers
A framework for 30-year ownership, not 3-year flips
By George Pu • Version 0.1.0
GEORGE PU
The Anti-Unicorn
Building in the Age of AI
Why ownership beats scale in the AI era.
350+
Pages Written
Free, forever
100%
Ownership Retained
Zero dilution
3
Team Members
Lean operations
$0
VC Raised
Bootstrapped from day one
The Problem Nobody Talks About
The $29/Month Humiliation
“I was charging contractors $29/month for a financing platform. One day, a customer casually mentioned he was paying his Google Ads guy $12,000 a month.”
He was paying someone 400x more than he was paying us. And he was happy about it.
That's when it hit me: We were solving $10,000 problems and charging $29.
— George Pu
What This Book Will Teach You
The Myth
You need to raise VC to build something meaningful
The Reality
80% of successful businesses never take VC money
The Myth
Build first, monetize later
The Reality
The $29/month trap: solving $10K problems while charging pennies
The Myth
You need to be in San Francisco
The Reality
Geographic arbitrage is your unfair advantage
The Myth
Consulting isn't a 'real' startup
The Reality
Consulting buys you time to build the right product
Table of Contents
13 chapters • 350+ pages
Introduction
Part 1: Awakening
Part 2: The Start
Part 3: The Evolution
Conclusion
What Founders Are Saying
Finally, a book that doesn't pretend everyone should raise VC. This is the playbook I needed 5 years ago.
S
SaaS Founder
Read it in one sitting. Started implementing the consulting model the next day. Already have my first client.
F
First-time Founder
George gets it. Build revenue first, product second. Wish more founders understood this.
B
Bootstrap CEO
Who This Is For
- First-time founders tired of "just raise VC" advice
- Service/consulting founders who want to transition into product
- Solo builders who need cash flow now, not in 18 months
- Anyone outside Silicon Valley who feels the game is rigged
- Founders who want to own 100% of a profitable business
George Pu
Author
George Pu is the founder of SimpleDirect, an independent Canadian AI lab. Its research ships under Vinci. Founder Reality is his archive of essays on ownership, technological change and building companies.
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350+ pages. No fluff. Just the playbook that actually works.
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