Essays That Keep Going — Seamless Article-to-Article Reading
When you finish an essay, the next related one loads automatically below it. No more clicking 'back' or guessing what to read next — just scroll and the archive unfolds. The URL in your address bar updates as you cross into each new essay, so sharing or bookmarking always points to what you're actually reading. Inspired by TechCrunch's continuous-scroll, built for the kind of reader who wants to disappear into the archive for an hour.
- Next essay is picked by shared tags with the current one — the thread of ideas continues
- URL and tab title update as you scroll across articles, no page reloads
- Skeleton loader shows the next essay materializing, so slow networks never feel like 'end of content'
- Subscribe CTA only appears after you've read 3+ essays in one session — earned, not begged
- Back button still works intuitively: takes you wherever you came from, never traps you in a scroll stack
- Works on mobile too: loads on demand, doesn't preemptively download articles you might not read