$10M+ Portfolio.Zero VC. Zero Exits.
I built differently. Now I share what I learned.
Who is George?
I immigrated to Canada at 18. Built my first business at 19. Lost $300K trying to be clever with investing. Now I share everything I learn about building wealth without selling your soul, your time, or your equity.
6+ years in fintech. $10M+ portfolio. Zero VC. Zero exits. Forever hold. Forever learn. Forever share.
How Can I Help?
Jump straight to what you need, or let me guide you to the right place.
What brings you here today?
What I Believe
These aren't theories. They're how I've built for 6+ years.
Build to Own, Not to Exit
30+ year thinking. Build like Berkshire, not like a lottery ticket.
Proof: Still own every business after 5+ years. Zero exits. Zero regrets.
Sovereignty Over Scale
Control > size. Freedom > revenue. Most founders scale themselves into a prison.
Proof: 5 people. 80%+ margins. No investors. No board. No boss.
Business First, Outcome Second
Build so strong that countries compete for you. Mobility is a side effect.
Proof: Qualified for Canada SUV, US O-1A. Chose Toronto anyway. Optionality beats desperation.
Only Charge for What AI Can't Eat
Identity, relationships, stakes, accountability. Everything else I give away free.
Proof: Tools are free. I only charge for judgment. 60-70% rejection rate.
Free Tools
14 calculators and assessments. All free, no email required.
What do you need help with?
Not Sure Where to Put Your Money?
Take a 2-minute quiz. Get personalized recommendations for savings, investing, and banking.
Take the QuizI Publish My Actual Investment Portfolio
Real numbers. Real returns. Even when I lose. Because showing losses builds more trust than showing wins.
See My PortfolioEssential Reading
The essays that explain how I think. If you read nothing else, read these.
Introducing Changelog
Changelog has one job: make it dead simple to publish updates people actually read.
Read essay
I Lost $300K Being Smart
$300K Three years ago I was running custom algorithms. Backtests. Models. "Edges." The whole thing. I'd stare at charts for hours. Convinced I'd figured something out. Convinced I was smarter than the market. I wasn't. $300K gone. A house down payment. Evaporated trying to be clever. The Pivot If I'd just bought VOO and done literally nothing, I'd have made money AND had my time back. That's not a metaphor. I did the math. The boring approach would have beaten me by a lot. So I stopped
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One Brand
Three Brands I've been running three brands for years. SimpleDirect. ANC. Founder Reality. Three websites. Three social accounts. Three marketing strategies. Three everything. ROI on that complexity: basically nothing. I'd post something on the ANC account. Crickets. Post the same thing on my personal account. Engagement. People weren't following the brands. They were following me. Eight Minutes Last month I watched someone spin up a new "brand" in about 8 minutes. AI logo. AI website.
Read essayIf You Take Away Anything,
Take Away This
Business First. Everything Else Second.
Build so strong that visas, funding, and freedom become side effects.
Own Everything. Exit Nothing.
30+ year thinking. No VC. No exits. Just compounding forever.
Only Charge for What AI Can't Do.
Identity, judgment, stakes, accountability. Everything else is free.
These aren't theories. They're how I built $10M+ in 6 years.
Apps I Built for Founders
Full products I use daily. No hidden fees. No investor pressure.
The Newsletter
Real numbers. Expensive lessons. No startup performance.
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