Compare Pricing Scenarios
Work through your service, clients and goals, one step at a time. Then compare an illustrative price range.
Free. Five short sections. Check the result against your costs and real demand.
What goes into the range?
- Your revenue goal and how many clients you can serve
- The value you estimate for a client
- Illustrative multipliers based on your answers
The result is a starting point to test against delivery costs and actual demand.
Who this is for
tired of hourly billing
comparing possible rates
pricing new services
testing a service offer
Put the result in context
A number is the beginning of the decision.
Bootstrap or raise venture capital? Start with the milestone
A framework for comparing capital needs, founder ownership, control and cash outcomes without treating a simulated exit as a forecast.
Read the guide and use the worksheet →From the field
Personal accounts behind the questions. Each essay reflects when it was written.
Why I'm Open-Sourcing My Portfolio
What active thesis investing actually looks like — and why I'll publish every bet I make.
Why this reading: Use this account to ask which outcomes a funding choice serves. An earlier portfolio decision does not establish the right terms for your company.
What I Will and Won't Do
I've watched enough people I respected turn into people I don't recognize. Not overnight. Gradually. One justified compromise at a time.
Why this reading: Read the author's boundaries while listing the control rights and obligations you are willing to accept.
Nothing Wrong With More Options
A few years ago I pitched a VC in Menlo Park. Their second-to-last question: "You're working on two companies at the same time. How does that work? Aren't…
Why this reading: Use this perspective on options to compare a smaller customer-funded milestone with the commitments of outside capital.