Scope Before Price
One landing page. Four decisions.
Choice 1 of 4 · Materials
- 1. Materials
- 2. Changes
- 3. Timing
- 4. Approval
Fictional repair shop
“We have some notes.”
What do you have?
What that changes
One agreed starting point
Write from the supplied notes. The client still needs to confirm the facts.
A proposal, not an agreement.
Four choices. No typing. Refresh starts over. Nothing is saved or sent to an AI.
Current fictional practice brief
The rehearsal is not finished. Unvisited choices still use the starting assumptions.
One 500–600 word landing-page draft for a fictional repair workshop, delivered as an editable text document: headline, introduction, three service descriptions and a booking call to action.
The work has proposed boundaries. Confirm the people, dates and remaining questions before quoting.
Work included
- Read one approved notes packet and flag gaps before drafting.
- Make one revision from a single collected feedback list.
- Prepare the first draft within a proposed five working days after the start conditions are met.
- Check the agreed sections, 500–600 word range, supplied facts and booking link.
- Ask one named owner to review against that checklist.
Outside the brief
- Website design, building or publishing the page.
- Images, extra pages, social posts and translation.
- Interviews, customer research and independent verification of business claims.
Timing and change conditions
- The draft clock starts only after the agreed materials are ready and both sides confirm the brief.
- Final handover comes after the selected feedback rounds. Agree review dates separately; a first-draft window is not a final-delivery promise.
- If a new audience, direction or deliverable appears, stop and discuss the changed work before continuing.
Questions before a quote
- Who will confirm that the supplied facts and booking link are correct?
- Who gives final approval, and how long do they need for each feedback round?
Teaching example only. These choices are proposed, not an accepted agreement, contract or price recommendation.
One request, two readings · Worked example
Before / The fictional request
“Could you write a short landing page for our repair workshop? We have some notes. We'd like it quickly, with a few tweaks until it feels right.”
“A few tweaks” does not say how many rounds. “Quickly” does not say when the materials arrive or who can approve the draft.
After / One clear proposal
One 500–600 word page, using approved notes, with one collected round of feedback. Propose five working days to the first draft after the materials and brief are confirmed. One owner checks the sections, supplied facts and booking link.
Website publishing and extra pages stay outside. The owner and review dates still need confirmation. This is a proposal for discussion, not a promise.